CiteLook Terms of Service
These Terms of Service (the "Terms") are an agreement between New Ways of Doing LLC ("CiteLook," "we," "us," or "our") and you. They apply when you visit citelook.com (the "Site"), join our waitlist, or, after launch, create an account or use the CiteLook software service (the "Service"). If you use the Site or the Service on behalf of a business, you confirm that you have authority to accept these Terms for that business, and "you" includes that business. By using the Site or the Service, you agree to these Terms and to our Privacy Policy.
1. Eligibility and business use
You must be at least 18 years old to use the Service. The Service is designed for business and professional use and is intended for businesses in the United States.
2. The Service
CiteLook is business software that we are building. It is designed to help businesses, and the people they authorize, manage their own Google Business Profile information and review replies, and track how their business appears in search results and AI search answers. The Service is not available yet. When it becomes available, features may be offered in early access, may vary by plan, and may change over time.
3. Waitlist
Joining the waitlist does not create a subscription, a purchase, or any obligation for you or for us. We may change, delay, or cancel early access or launch plans.
4. Accounts
If you create an account after launch, you must provide accurate information and keep your login credentials secure, and you are responsible for activity under your account. Tell us promptly at [email protected] if you believe your account has been used without your permission.
5. Connecting your Google Business Profile
5.1 Authorization. You may connect only Business Profiles that you own or manage, or that the owner has authorized you, in writing or digitally, to manage. If you act for another business, you confirm that you have its authorization to manage its Business Profile and to reply to its reviews. If you connect your Google Business Profile after launch, the business owner will remain the owner of its Business Profile and will give CiteLook Manager access in the "People and access" section of the profile. CiteLook will not manage Business Profiles that were purchased, are fake, or use an ineligible address.
5.2 Your approval. If you connect your Google Business Profile after launch, CiteLook will publish review replies and profile changes only when you take or approve that action. You are responsible for the content of replies and changes you publish, which must follow Google's policies, including Google's Prohibited and restricted content policy.
5.3 Notice of changes. If you connect your Google Business Profile after launch, we will notify you within 48 hours after a change is made to your Business Profile through CiteLook.
5.4 Disconnecting. If you connect your Google Business Profile after launch, you will be able to disconnect your Google Account from CiteLook at any time, as described in our Privacy Policy. If you tell us you no longer want CiteLook to manage a Business Profile, we will, within seven business days, remove any permissions CiteLook has on that profile and help you regain exclusive control of it.
5.5 Google Business Profile is free. Google Business Profile is a free service from Google. Any fees you pay CiteLook will be for CiteLook's software and services, not for Google Business Profile. You can learn more in Google's guidance, Working with a third party.
5.6 Google's services. Google provides Business Profile and its APIs, and may change, limit, or stop them. Your use of Google's services is subject to Google's terms and policies. If Google limits or stops access, we may change or remove the affected features.
6. Search and AI visibility data
After launch, the Service will rely on data from third-party search data providers. We do not control this data, and its availability, format, and accuracy may change. The Service will show derived metrics from this data, such as rank or position, URL or domain, whether a result or mention is present, whether your brand was mentioned, the number of sources cited, and scores. It will not store or display search result snippets, the text of AI-generated answers, the text of third-party reviews or comments, or images from these sources. You may not use the Service or its exports to obtain, resell, or redistribute raw third-party data.
7. No guarantees
Search engines and AI platforms decide independently how they rank, display, cite, or mention any business, and they change their systems often. CiteLook does not guarantee any ranking, position, visibility, citation, mention, review outcome, traffic, leads, sales, or other result. Metrics and scores in the Service are measurements and estimates at particular times, locations, and settings, and results seen by others may differ.
8. No affiliation
CiteLook is not affiliated with, endorsed by, or sponsored by Google or any other search engine or AI platform. Our use of Google APIs does not mean that Google has endorsed CiteLook. Product names such as Google and Google Business Profile belong to their owners and are used only to identify those services.
9. Paid plans and refunds
Paid plans are not available yet. Before we offer paid plans, we will update these Terms to describe prices, billing, renewal, and cancellation. When paid plans are available, you will be able to cancel online at any time. Refund terms will be published with pricing.
10. Acceptable use
You will not, and will not allow others to:
- connect or manage a Business Profile you are not authorized to manage;
- use the Service to post fake, misleading, or incentivized reviews or review replies, or content that violates Google's policies;
- copy, resell, or provide the Service to third parties except as your plan allows;
- access the Service by automated means other than features we provide, or attempt to give others automated access to Google's APIs through CiteLook;
- reverse engineer the Service, except as allowed by law;
- interfere with or disrupt the Service or its security;
- use the Service to monitor or profile individuals rather than businesses and brands; or
- use the Service to violate any law or the rights of others.
11. Your content and data
You keep all rights in the information you add to the Service and in the reports generated for you. You give us permission to host, copy, and process that information only to provide, secure, and support the Service, as described in our Privacy Policy. Information we receive from Google APIs will be handled only as described in Section 4 of our Privacy Policy.
12. AI features
After launch, some features will use artificial intelligence from our AI provider, Anthropic, to generate draft review replies ("AI Output"). CiteLook will create AI Output only when you request it and will never publish it without your approval. AI Output may be inaccurate or incomplete. You are responsible for reviewing and editing AI Output before you publish or rely on it.
13. Intellectual property and feedback
The Site and the Service, including their software, design, scoring methods, and content, are owned by CiteLook or its licensors. Except for the rights granted in these Terms, no rights are transferred to you. If you send us feedback, we may use it without obligation to you.
14. Third-party services and links
The Service works with third-party services, such as Google Business Profile, and the Site may link to third-party websites. We are not responsible for third-party services or websites, and your use of them is subject to their own terms and policies.
15. Disclaimer of warranties
THE SITE, THE SERVICE, THIRD-PARTY DATA, AND AI OUTPUT ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, CITELOOK DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION.
16. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, CITELOOK WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA. CITELOOK'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS, THE SITE, OR THE SERVICE WILL NOT EXCEED THE GREATER OF THE AMOUNTS YOU PAID CITELOOK IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM OR US $100. THESE LIMITS DO NOT APPLY WHERE THE LAW DOES NOT ALLOW THEM.
17. Indemnification
You will defend, indemnify, and hold harmless CiteLook and its members, officers, and contractors from third-party claims, and related losses and reasonable costs, arising from (a) content you publish through the Service, including review replies and profile changes; (b) your connection or management of a Business Profile you were not authorized to manage; or (c) your violation of these Terms or the law.
18. Suspension and termination
We may suspend or end your access if your use threatens the security or operation of the Service, violates these Terms or Google's policies, or if required by law. We will tell you why when we can. You may stop using the Service and close your account at any time. When your account is closed, we will delete your information as described in our Privacy Policy. Sections 7, 8, 11, 13, and 15 through 21 survive termination.
19. Changes to these Terms
We may update these Terms. We will post the new version on this page with a new effective date. If we make a material change, we will notify you by email or in the Service before it takes effect. If you do not agree, you may stop using the Service before the change takes effect.
20. Governing law and disputes
These Terms are governed by the laws of the Commonwealth of Massachusetts, without regard to its conflict of laws rules. Before filing a claim, you and CiteLook will try to resolve the dispute informally for 30 days after written notice sent to [email protected] or to your account email. Any dispute that is not resolved informally will be brought in the state or federal courts located in Massachusetts.
21. General
These Terms and our Privacy Policy are the entire agreement between you and CiteLook about the Site and the Service. If a provision is unenforceable, the rest remains in effect. You may not assign these Terms without our consent. We may assign them to a successor in a merger or sale of assets, subject to our Privacy Policy. Neither party is liable for delays caused by events beyond its reasonable control.
22. Contact us
Questions about these Terms: [email protected].
CiteLook is operated by New Ways of Doing LLC.
165 Berwick St, Melrose, Massachusetts 02176-3830, United States of America